मधुकपुष्पं मधुरं शीतलं गुरु वृहंडम, बलशुक्रकरम वातपित्तविनाशनं
Forest Wellness, Led by Tribal Women
Mahua:
The Ancient Tribal
Superfood Returns
Superfood Returns
महुआ पुष्प शीतल, मधुर, भारी, सप्तधातुओं को पुष्टकर, बल स्मरण शक्ति, शुक्र, आयु में वृद्धि कर निर्बलता का नाश करता है |
JAI JUNGLE — A Journey Rooted in Forest Wisdom
Organic Growth of a Tribal Women-led Forest Enterprise
2015 – Farming
We began by farming and collaborating with Self Help Groups, initiating MFP activities to better understand the land, its culture and its tribal roots. Once aware of its value, Samarth began his research journey on this underexplored flower.
2019 – The Spark
Mahua has been largely untapped in nutrition, with limited use in food products that often lacked quality and taste. Samarth saw the need to reintroduce Mahua and showcase its health benefits and potential as a quality food ingredient.
2020 – Tech to Tribal Women
Production was gradually shifted to SHGs at the Van Dhan Kendra, where tribal women took complete charge of the manufacturing, packaging, and distribution processes & leading the operations independently. Ensure quality & ownership from early stage.
2021 - Challenges & Formalization
SHGs faced multiple barriers market access, licensing hurdles, and challenges in scaling operations — which eventually led to the official formation of Jai Jungle as FPC in 2021 to streamline efforts, enable legal trade, and ensure collective growth.
District-Wide Growth (2021–23)
We partnered with SHGs across Jashpur, standardized recipes, built strong operational systems, & trained women through workshops, peer sessions, hands-on workshops, & mentorship to ensure consistent quality & empowered participation.
2023–25 – Scale & Innovation
We launched a range of new forest-based products, improved community nutrition, strengthened branding efforts, and enhanced local infrastructure — all aimed at fostering sustainable livelihoods and accelerating the growth of the tribal forest economy.
Heritage Meets Curiosity
Through his deep explorations into both Ayurveda and modern science, Samarth uncovered the remarkable potential of the Mahua flower. Rich in micronutrients, natural sugars, antioxidants, and anti-inflammatory compounds, Mahua stood out as a powerful yet overlooked natural resource. What made it even more exceptional was its inherent quality — vegan, gluten-free, and diabetic-friendly. Despite its incredible health benefits and versatility, Mahua remained largely untapped in mainstream nutrition and wellness. Samarth knew it was time to reintroduce it to the world. He knew then: Mahua needed to be reintroduced to the world.
Science Meets Tradition
Best Selling Products
Forest-Made Food Products
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Loose Leaf Wellness TeasChamomile Loose Tea
Original price was: ₹199.00.₹180.00Current price is: ₹180.00. INR Add to cart -
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Mahua Heritage CollectionMahua Nectar Gold
Original price was: ₹699.00.₹655.00Current price is: ₹655.00. INR Add to cart -
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Mahua Heritage CollectionForest Gold Vanyaprash – Pure Mahua Wellness Paste
Original price was: ₹599.00.₹575.00Current price is: ₹575.00. INR Add to cart -
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Forest Sweets & TreatsRagi Mahua Makhana Ladoo – Superfood Energy Bites for Kids & Youth (Gluten-Free)
Original price was: ₹350.00.₹340.00Current price is: ₹340.00. INR Select options This product has multiple variants. The options may be chosen on the product page
Bringing the Goodness of Jungle to your home
Explore Now: Buy organic millet pasta, Mahua laddoos, vegan snacks & more—straight from the forest to your doorstep.
Insights & Stories
Discover inspiring stories, updates, and ideas shaping our journey with nature.
Learn how Mahua flowers are processed safely — from forest nets to protected covered dehydration and FSSAI-certified food-grade packaging.
Jai Jungle’s women-led teams combine tribal wisdom with modern technology to ensure every Mahua product is 100% natural, non-fermented, and traceable.
Pure forest sweetness — responsibly handled, scientifically safe, and deeply rooted in India’s tradition.
Is Mahua Safe to Eat? Busting the Biggest Myths
Most people mistake Mahua for alcohol — but the Mahua flower is 100% edible, safe, and FSSAI-approved.
Collected by tribal women and shade-dried under strict food-grade protocols, it’s rich in iron, calcium, and Ayurvedic cooling properties.
Backed by nutritionists and rooted in forest tradition, Mahua is now India’s certified natural sweetener.
Mahua is not liquor — it’s nourishment, balance, and heritage reborn.
🌿 Why Mahua Is the Healthier Alternative to Processed Sugar
Refined sugar may sweeten your tea, but Mahua sweetens your health.
Packed with iron, calcium, and cooling Ayurvedic benefits, Mahua is India’s natural, sustainable alternative to processed sugar.
Use it in milk, desserts, or energy shots — the forest flower that once nourished tribes is now becoming a modern kitchen staple.
From forest nectar to daily nutrition — Mahua is the sweetness India forgot.
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