Adivasi Women Redefine Jashpur Through Mahua Innovation
Navbharat highlighted how tribal women of Jashpur are transforming the district’s identity through Mahua-based value addition. By converting forest produce into market-ready foods, these women-led units are creating sustainable livelihoods, boosting incomes, and building confidence. The story showcases Mahua as more than a traditional resource—now a driver of women empowerment, local enterprise, and economic resilience in Jashpur.
Jashpur’s Millet Cookies and Mahua Ladoo Enter the Global SpotlighT
The Times of India featured Jashpur’s millet-based cookies and traditional Mahua ladoo as they set their sights on international markets. Developed through women-led, locally owned processing units, these products blend forest ingredients and millets with modern food technology. The coverage highlights Jashpur’s growing presence in global health-food markets while reinforcing its model of sustainable production, tribal entrepreneurship, and value addition at source.
Centre Recognises Mahua & Millet Innovations from Jashpur
Navbharat covered the appreciation of Mahua- and millet-based innovative products from Jashpur at the NIFTEM Sonipat Food Processing Expo. The Union Food Processing Ministry acknowledged these products for redefining Mahua beyond liquor and positioning it as a nutritious, value-added food ingredient. The feature highlights how scientific support and traditional knowledge together are creating new market opportunities and strengthening tribal livelihoods.
Dheki-Pounded Rice Revival to Boost Nutrition and Local Production in Jashpur
Dainik Bhaskar reported on Jashpur’s initiative to revive dheki-pounded rice, blending traditional processing with modern technical support. The approach helps retain essential nutrients lost in machine milling while increasing local value addition and production efficiency. The coverage highlights how reconnecting indigenous practices with scientific inputs can strengthen food quality, farmer income, and sustainable rural livelihoods.
NIFTEM-K Strengthens Jashpur’s Food Processing Ecosystem
This feature highlights NIFTEM-Kundli’s active support to Jashpur’s food revolution, bridging farms, forest produce, and market-ready innovation. Through technical guidance, infrastructure exposure, and institutional collaboration under MoFPI, the initiative is enabling local entrepreneurs and producer groups to upgrade traditional foods into scalable, high-value products—laying the foundation for sustainable rural growth and professional food processing in the region.
PM Modi Applauds ‘Jashpure’ Products, Praises Women-Led Tribal Enterprise
Navbharat reported on Prime Minister Narendra Modi’s appreciation of ‘Jashpure’ products crafted by women self-help groups from Jashpur. During a national-level exhibition, the Prime Minister reviewed Mahua-based foods, handicrafts, and forest produce, highlighting them as a strong example of Aatmanirbhar Bharat, women empowerment, and local-to-global tribal entrepreneurship. The recognition positions Jashpur as an emerging centre for tribal innovation and sustainable livelihoods.
Jashpur Startup Brings Maida-Free Beetroot & Ragi Pasta to the Spotlight
Jashpur-based startup has been featured in Navbharat for introducing maida-free healthy pasta made using beetroot and ragi. The initiative highlights a shift towards clean, nutritious food alternatives that match the taste and texture of regular pasta—without refined flour. Beyond health benefits, the model also supports local livelihoods and women-led processing, positioning Jashpur as an emerging hub for innovative, health-focused food products.
Jashpure Products Set a National Example for Online Sales from Jashpur District
The Jashpure brand from Chhattisgarh’s Jashpur district has emerged as a national example of how forest-based and tribal products can reach consumers across India through online platforms. Products made from Mahua, millets, traditional rice varieties, and other indigenous ingredients—processed using traditional methods—are now available beyond local and regional markets.
Led by tribal women’s self-help groups, Jai Jungle combines authenticity, quality, and livelihood generation. The initiative strengthens economic self-reliance among tribal women while preserving traditional food systems, positioning Jai Jungle as a credible model of community-driven enterprise and sustainable rural development.
Chief Minister Praises Women SHGs; Jai jungle's Jashpure Brand Launched to Enable Online Sales
The Hon’ble Chief Minister of Chhattisgarh commended the work of women self-help groups in Jashpur district for creating sustainable livelihoods through forest- and farm-based products. He emphasized the need to connect SHG products to wider markets to enhance women’s economic independence.
Tribal Products from Jashpur Create Strong Presence in Indian Markets
Products made by tribal communities of Jashpur district under Jai Jungle FPC initiative are gaining strong traction in markets across India, with Mahua-based foods, Mahua flower tea, Chyawanprash, millets, and traditional rice products seeing rising demand both online and offline.
Sold under the Jashpure brand, these forest- and farm-based products are prepared using traditional methods and sourced directly from indigenous communities. The initiative has helped showcase Jashpur’s rich natural heritage while creating sustainable livelihoods for tribal women through self-help groups.
State leadership has highlighted the effort as an example of preserving local biodiversity, promoting value addition, and enabling community-led economic growth.
Jashpur Products Win Hearts at World Food India, Demand Rising Across Major Indian Cities
Tribal products from Chhattisgarh’s Jashpur district are gaining strong national recognition, with rising demand across major Indian cities. At World Food India, Mahua-based foods and traditional products under the Jashpure brand received wide appreciation.
Produced by women-led self-help groups using forest-sourced ingredients and traditional methods, these products highlight clean, preservative-free nutrition. The initiative reflects a changing perception of Mahua as a valuable, health-focused food and positions Jashpur as a model for community-led, sustainable enterprise.
The Economy of Trust: Redefining Rural Innovation from Jashpur
At TEDx IRMA, this talk explored how trust—not money—is the real currency of rural economies. Drawing from the Jai Jungle journey, it showed how deep relationships with tribal communities, respect for traditional knowledge, and transparent value chains can unlock scalable rural innovation. The session highlighted a new development model where trust-first systems enable sustainable livelihoods, resilient food ecosystems, and long-term impact—proving that when trust is built, markets follow.
‘Jashpur Model’ Shines at World Food India, Showcasing Mahua & Millet Power
Navbharat featured the ‘Jashpur Model’ at World Food India, where Mahua- and millet-based products gained national attention. The coverage highlights how traditional forest produce, when combined with modern processing and branding, can compete on a global platform. Powered by women-led collectives, the model has enabled thousands of tribal women to become economically self-reliant, repositioning Mahua and millets as high-value, nutritious foods and establishing Jashpur as a benchmark for inclusive, sustainable food entrepreneurship.
Jai Jungle/Jashpure Recognised as a Model for Tribal Livelihoods and Forest-Based Enterprise
The Union Agriculture Minister praised Jashpure’s forest-based products after reviewing the handcrafted Chind–Kansa baskets and Mahua-based foods made by tribal women of Jashpur. He highlighted the initiative as a strong example of combining indigenous skills, forest resources, and livelihood generation.
Jashpure was appreciated not just as a brand, but as a reflection of tribal culture, traditional knowledge, and women-led enterprise. The effort supports more than 300 tribal women and is helping position Jashpur as a national model for sustainable, community-driven rural development.