Media Buzz
Press Trust of India
Jashpure, powered by 3,000+ tribal women in Jashpur, takes mahua laddoos and baskets nationwide, symbolizing tradition and empowerment. A news Coverage by Press Trust of India
Aneshwari Bhagat – Director Showcasing Mahua at World Food India 2024
Her presence symbolizes women-led tribal entrepreneurship, the revival of indigenous superfoods, and the empowerment of rural communities in Jashpur. The stall showcased Jai Jungle Mahua innovations such as nectar, laddoos, teas, and cookies, marking the global debut of Jashpur’s forest-based heritage
Navbharat Highlights Jai Jungle’s Innovation in Millet-Based Pasta
A recent Navbharat news clipping featured Jai Jungle’s pioneering work on developing millet-based pasta in Jashpur. The article highlighted how tribal women, under the leadership of Director Aneshwari Bhagat, are operating advanced pasta-making machinery to produce healthy, preservative-free alternatives for modern consumers. 07 July 2025
Empowering Communities, Celebrating Tribal Pride
Tribal women of Jashpur are rewriting history with Mahua. s+ From forest to market, the JASHPURE brand is empowering communities, creating livelihoods, and restoring pride in tribal culture as featured in Navbharat (18 Sept 2025).
Empowering Tribal Women
Jashpur farmers boost income as Agri-Horticulture Expo 2025 connects buyers and sellers, driving growth and rural empowerment.
Tribal Touch Pure Perfection
Products of JASHPURE(small video)
APEDA’s Supportive Engagement with Jai Jungle
We were delighted to host S. Maqbul Ma’am (Assistant Manager, Fresh Fruits & Vegetable Division, EU Market Access, APEDA) along with the Jai Jungle team. The discussion centered on Jai Jungle’s pioneering work with Mahua and Millets and how APEDA can assist in expanding international market access, export readiness, and value-added processing support. Her encouragement is a strong motivation for our tribal women-led enterprise as we prepare to take Jashpur’s forest superfoods to global platforms.
Presentation of JASHPURE Gift Basket to MD Chhattisgarh Herbals
Samarth Jain, Director of Jai Jungle, presented the JASHPURE Gift Basket to Shri Anil Sahu, Managing Director, Chhattisgarh Herbals, in the presence of Shadi Bhist, DFO Jashpur. The gift basket showcased Mahua and millet-based products handcrafted by tribal women, reflecting the vision of women-led entrepreneurship, sustainable livelihoods, and tribal empowerment from Jashpur.
Hon’ble Minister Chirag Paswan Visits Jai Jungle Stall
At SUFALAM 2025, Hon’ble Minister Chirag Paswan, Union Minister of Food Processing Industries, visited the Jai Jungle – JASHPURE stall. On this occasion, Aneshwari Bhagat, Director and tribal woman leader, presented the Jashpure Food Basket, a collection of Mahua and millet-based superfoods handcrafted by the tribal women of Jashpur. The gesture highlighted the strength of women-led innovation, Make in India, and Vocal for Local, showcasing how forest produce can be transformed into healthy, sustainable foods for India and beyond
Secretary, MoFPI Visits Jai Jungle Stall at SUFALAM 2025
The Secretary of the Ministry of Food Processing Industries, along with Dr. Harinder Singh Oberoi and Dr. Prasanna Kumar of NIFTEM, visited our stall at SUFALAM 2025. Jai Jungle showcased its pioneering work on Mahua and Millets, highlighting women-led innovation, tribal empowerment, and sustainable superfood processing from Jashpur.
Essence of Chhattisgarh
Union Agriculture Minister Shivraj Singh Chouhan praised the products of Jashpure Brand, enriched with the essence of Chhattisgarh’s culture, taste, and self-reliance. He acknowledged how these tribal women-led innovations are not just products, but symbols of empowerment, sustainability, and the growing identity of Jashpur on the national stage.
Mahua Tea Presentation
We presented our new product, Mahua Tea, to the Director of NIFTEM and had a full-day discussion and visit to the pilot plants and processing machinery with Dr. Prasanna and other esteemed faculty members. The interactions opened new avenues for research collaborations, value addition, and scaling up Mahua-based innovations, further strengthening our mission to bring this forest superfood to wider markets.
Samarth Jain – TEDx Talk on Mahua at IRMA Anand
Samarth Jain being honored with a momento after delivering a TEDx Talk on Mahua, hosted by IRMA, Anand. The talk focused on how Mahua, a sacred yet forgotten forest flower, is being reinvented through science and tribal entrepreneurship. By blending Ayurveda, modern nutrition, and women-led enterprise, the session highlighted how Mahua can emerge as India’s next global superfood while empowering thousands of tribal women in Jashpur
Mahua & Millets from Jashpur Shine on Global Stage at World Food India 2025
Jashpur’s tribal women-led brand JASHPURE showcases Mahua and millets, earning international recognition and empowering communities worldwide.
From Tradition to Global Stage: Jashpur’s Mahua & Millets Redefine Tribal Nutrition
At World Food India 2025, JASHPURE showcased Mahua and millets, redefining them as nutritious superfoods, promoting tribal heritage, empowering women, and securing international recognition for Jashpur’s communities.
Jashpur Model Shines at World Food India 2025 with Mahua & Millets
At World Food India 2025, JASHPURE showcased Mahua and millets as superfoods, empowering 3000 tribal women, transforming local traditions, and giving Jashpur global recognition for sustainable nutrition and livelihoods.
